Here is one of the funniest posts I've ever read.
Landis is a guy I grew up with. "Sleazy Sherm" is Jeff, the guy I share an office with. Mike is a core developer at my company.
Jeff is slightly overweight, but not too overweight. He is not a PR, he's jewish. His homebrew is as good or better than just about any beer most of us have had.
Mike read this and quickly registered the domain, "overweightpuertorican.com."