Feb 12, 2010

Tough Mudder and its brilliant copywriter

UPDATE: I've summarized the whole Tough Mudder debacle in another blog post. Please click here to see it. Comments on this particular post have been disabled; you're free to express your thoughts on the summary post.


Sorry for the lateness of this post. I was preoccupied with a family affair for the last two days.

A friend sent me a link to this race, and I'm really interested - I might want to run it, even though the race director (or whoever does is marketing) is a little misguided. That's the nicest way I can possibly put it, because I really don't want to be nice about this:

Marathon running is simply bad for you – FACT. The human body is not designed to run 26 miles straight over hard ground. Unless you are an Olympic athlete, road racing is a guaranteed way to say goodbye to your knees before you hit 40.
Seriously, who the hell writes this kind of crap?

(I'd still like to do the race.)


UPDATE: I've summarized the whole Tough Mudder debacle in another blog post. Please click here to see it. Comments on this particular post have been disabled; you're free to express your thoughts on the summary post.

6 comments:

  1. Steve, You HAVE to do this race! It looks like a hoot! I wish I could go.

    :) Dusty

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  2. Steve

    They've changed the wording on the site now - it reads:

    "Marathon running is simply boring – FACT. And the only thing more boring than doing a marathon is watching a marathon. Road-running may give you a healthy set of lungs, but will leave you with as much upper body strength as Keira Knightley. At Tough Mudder, we want to test your all-round mettle, not just your ability to run in a straight line getting bored out of your mind on your own for hours on end."

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  3. Fascinating. Thanks for letting me know.

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  4. Steve,

    I just heard one of our interns posted something about you on our Facebook page this afternoon. My COO caught this within 20 minutes but not before you had a chance to view and comment.

    My apologies, this won't happen again. I think they were just trying to be funny, but it was misjudged. Please accept my apologies on behalf of the Tough Mudder team. If you do want to do our race we would be delighted to have you as our guest (free of charge).

    Again my sincere apologies. I hope there are no hard feelings.

    Kind regards,

    Will Dean
    CEO, Tough Mudder LLC

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  5. FYI, Dean creatively generates all of TM's FB/Twitter content - the interns just execute his thoughts

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  6. UPDATE: I've summarized the whole Tough Mudder debacle in another blog post. Please click here to see it. Comments on this particular post have been disabled; you're free to express your thoughts on the summary post.

    ReplyDelete